Delacon’s Call Feedback feature can dramatically improve the value you obtain from your call records.
At the end of a call, after the caller has hung-up, Delacon’s Call Feedback feature will prompt you to enter useful information about the call. For example “Press 1 if the call was a sale, Press 2 if the call was a booking, Press 3 if the call was an enquiry, Press 4 if the call was a complaint” and so on. This feature can be further optimised so you can record the actual dollar value of the call if a sale was made.
Case study:
- Ted's Bikes gets a call from Jane who has arrived at the website by clicking on Ted’s Bikes’ Google AdWords campaign. Delacon’s phone lead alert has already logged that the call came from the Google AdWords campaign.
- Jane purchases a new mountain bike for $1,000.
- At the end of the call, after Jane has hung up, Delacon's Call Feedback feature prompts the employee, who enters "1" on the phone key pad to signify a "sale" together with the dollar value.
- When Ted looks at his call reports, he can see that his Google AdWords campaign generated a $1,000 sale on that day.
Ted can now see details for all the sales made and can adjust his online advertising spend accordingly to focus on high value call conversion advertising.
What's more is that Ted's Call Feedback information can be imported directly into his Google Analytics reports meaning he can see the full picture about his online marketing, right down to the actual sale values generated by particular keywords.